Location: Vienna, Virginia, United States

A graduate of Dartmouth College (2005) and Washington and Lee University School of Law (2010). These are my personal blogs, and the musings expressed on them do not reflect the positions of my employer. They do reflect my readings, thoughts, and aspirations, which I figure is good enough.

Saturday, August 13, 2005

Twice the Fun

Imagine if you will, the following commercial -

Man sitting on a couch - lighting is bright, not too harsh. He's attractive, in his mid 30's.

Man A: "You know, I've had problems in the bedroom before. I was embarrassed to do anything about it, to say anything about it, and it was really affecting more than just my love life. Before we knew it, the situation was so bad that we were both having problems. But that was before I found out about Cialis. Cialis is effective for up to 36 hours, so you can choose your moment. Now, the experience is more satisfactory, and longer lasting."

He smiles slightly, and looks off camera. A man (Man B) approaches. Man B (also attractive, similar age to Man A) sits down with his arm around Man A

Man B: "Since we started taking Cialis, the love life has been twice what it was before."

Man A: "Twice? It's been immeasurably better. Thanks to Cialis, we're both more comfortable with ourselves and around each other. "

They smile at each other, and the scene does a slow fade to a black screen with the Cialis logo. Below it, a new slogan.

"Cialis - Ok if you're straight, twice as good if you're gay"

I'm not kidding by the way - why are all these commercials geared towards single men? Do drug companies not think that gay men get erectile dysfunction either? I suppose that men throwing footballs, Mike Ditka, and a pleased looking woman in her early forties appeals to most heterosexual males, while a gay Cialis ad might make them think the drug was for gays?

I think someone needs to rectify this situation. Television needs more gay theme ED advertisements.


Blogger William Li said...

Your tagline could use some work.

You just make two enemies with it: homosexuals would resent that a comparsion with hetrosexuals is necessary and hetrosexuals would perceive and resent a put-down.

12:20 AM  
Blogger Satchmo said...

Ok, so it probably makes a better SNL skit.

11:27 AM  
Blogger Susan of LocalTint said...

I agree, there should be more ads that portray gay couples as normal people who face the same issues that straight couples do.

As for the reasons Cialis's makers might not do something like this right now: Big Pharma doesn't need any enemies in the White House (and, consequently, the FDA).

4:49 PM  

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