Twice the Fun
Imagine if you will, the following commercial -
Man sitting on a couch - lighting is bright, not too harsh. He's attractive, in his mid 30's.
Man A: "You know, I've had problems in the bedroom before. I was embarrassed to do anything about it, to say anything about it, and it was really affecting more than just my love life. Before we knew it, the situation was so bad that we were both having problems. But that was before I found out about Cialis. Cialis is effective for up to 36 hours, so you can choose your moment. Now, the experience is more satisfactory, and longer lasting."
He smiles slightly, and looks off camera. A man (Man B) approaches. Man B (also attractive, similar age to Man A) sits down with his arm around Man A
Man B: "Since we started taking Cialis, the love life has been twice what it was before."
Man A: "Twice? It's been immeasurably better. Thanks to Cialis, we're both more comfortable with ourselves and around each other. "
They smile at each other, and the scene does a slow fade to a black screen with the Cialis logo. Below it, a new slogan.
"Cialis - Ok if you're straight, twice as good if you're gay"
I'm not kidding by the way - why are all these commercials geared towards single men? Do drug companies not think that gay men get erectile dysfunction either? I suppose that men throwing footballs, Mike Ditka, and a pleased looking woman in her early forties appeals to most heterosexual males, while a gay Cialis ad might make them think the drug was for gays?
I think someone needs to rectify this situation. Television needs more gay theme ED advertisements.
Man sitting on a couch - lighting is bright, not too harsh. He's attractive, in his mid 30's.
Man A: "You know, I've had problems in the bedroom before. I was embarrassed to do anything about it, to say anything about it, and it was really affecting more than just my love life. Before we knew it, the situation was so bad that we were both having problems. But that was before I found out about Cialis. Cialis is effective for up to 36 hours, so you can choose your moment. Now, the experience is more satisfactory, and longer lasting."
He smiles slightly, and looks off camera. A man (Man B) approaches. Man B (also attractive, similar age to Man A) sits down with his arm around Man A
Man B: "Since we started taking Cialis, the love life has been twice what it was before."
Man A: "Twice? It's been immeasurably better. Thanks to Cialis, we're both more comfortable with ourselves and around each other. "
They smile at each other, and the scene does a slow fade to a black screen with the Cialis logo. Below it, a new slogan.
"Cialis - Ok if you're straight, twice as good if you're gay"
I'm not kidding by the way - why are all these commercials geared towards single men? Do drug companies not think that gay men get erectile dysfunction either? I suppose that men throwing footballs, Mike Ditka, and a pleased looking woman in her early forties appeals to most heterosexual males, while a gay Cialis ad might make them think the drug was for gays?
I think someone needs to rectify this situation. Television needs more gay theme ED advertisements.
posted by Satchmo | 11:21 PM
2 Comments:
Your tagline could use some work.
You just make two enemies with it: homosexuals would resent that a comparsion with hetrosexuals is necessary and hetrosexuals would perceive and resent a put-down.
Ok, so it probably makes a better SNL skit.
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